Webinar: Addressing Vaccine Hesitancy in Rural Communities - Part Two

This two-part workshop will introduce rural healthcare providers to motivational interviewing (MI) and Getting to the Heart and Mind of the Matter Toolkit, which helps patients choose trustworthy sources of information and respond to brain-friendly promotional messages. These techniques can help providers have impactful vaccine interactions with patients in rural communities.

The focus of the workshops will be using MI in time-limited patient interactions about vaccinations. The workshops will aim to meet the needs of novice and experienced MI practitioners.

After the second workshop participants should be able to:

1. Gain a deeper understanding of strategies to evoke and reinforce “change talk” during brief interactions with patients;
2. Have increased comfort with using MI skills and strategies during patient interactions, including how to use MI to provide evidence-based information about vaccines and science media literacy;
3. Provide each other with feedback on how to practice their MI skills;
4. Create a plan for how they will use the Getting to the Heart and Mind of the Matter Toolkit to assist them in their interactions with patients and health promotion efforts.

The Getting to the Heart of the Matter Toolkit was developed for the Extension Collaborative on Immunization Teaching & Engagement (EXCITE), an Interagency Agreement with the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention (CDC).